NIKE SHE RUNS — City Street Projection

To promote the NIKE SHE RUNS women night marathon, we adapted the global concept of RUN UNLEASHED featuring the metamorphosis of a female runner into a cheetah and brought it to live with a city street projection. With a high-lumens projector mounted on a vehicle, we drove around the city and turned the urban landscape into our canvas. 
 by Sean Tan, 2019