Pizza Hut Hot Dot

Pizza Hut has brought back it’s Hot Dot,  a heat-sensitive thermochromic sticker pasted on the pizza delivery box. Originally black, the word “HOT” in bold red appears when the pizza is piping hot, assuring customers of a hot and hearty meal from Pizza Hut’s oven to their homes. It comes with the promise of a free large pizza if one receives a pizza that is not hot.

To launch the campaign, we made the Hot Dot scream “HOT!” in two online video spots and a series of digital web banners.



 by Sean Tan, 2019