Pizza Hut Hot Dot


Pizza Hut has brought back it’s Hot Dot,  a heat-sensitive thermochromic sticker pasted on the pizza delivery box. Originally black, the word “HOT” in bold red appears when the pizza is piping hot, assuring customers of a hot and hearty meal from Pizza Hut’s oven to their homes. It comes with the promise of a free large pizza if one receives a pizza that is not hot.

To launch the campaign, we made the Hot Dot scream “HOT!” in two online video spots and a series of digital web banners.



KETTLE




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some.work by Sean Tan, 2019