Say Yes to Facebook & TV
Despite compelling stats which show that
pairing Facebook with TV makes for more effective
advertising, advertisers have been slow to catch up with
consumers’ changing habits.
So we devised a mobile-first campaign to
win over advertisers’ minds
— by getting Facebook to win
TV’s heart.
We had Facebook proposing to TV in various dating scenarios, promising myriad benefits as a result of their union. We also brought the courtship to life using Facebook Canvas, 360 Video and Instagram stories.
We had Facebook proposing to TV in various dating scenarios, promising myriad benefits as a result of their union. We also brought the courtship to life using Facebook Canvas, 360 Video and Instagram stories.
