Say Yes to Facebook & TV

Despite compelling stats which show that pairing Facebook with TV makes for more effective advertising, advertisers have been slow to catch up with consumers’ changing habits. So we devised a mobile-first campaign to win over advertisers’ minds — by getting Facebook to win TV’s heart.

We had Facebook proposing to TV in various dating scenarios, promising myriad benefits as a result of their union. We also brought the courtship to life using Facebook Canvas, 360 Video and Instagram stories.

 by Sean Tan, 2019